The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.
The logo’s design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.
Da Fiat and Chrysler adopt a new logo – FIAT Space.
Ma non doveva restare tutto in Italia? (Sede in Olanda, tasse in GB, dice Repubblica)
E… solo io maliziosamente e un poco inconsciamente ci aggiungo una I ?
https://twitter.com/biecoilluminist/status/428550800487350272
Quanto alla malizia, direi che hanno cercato di mantenersi il più possibile vicino a FGA, il nome precedente 😀